Resources Library by ANA

Notes on scenario development for corporate planning

In developing scenarios, the four main areas generally considered are economics, technology, society, politics. Business is accustomed to relating the potential state of the economy to its operations in terms of business confidence; willingness and...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Christine A. Ralph MacNulty

June 18, 1980

Report of the working group

The group met under the chairmanship of Christine MacNulty, who took us - through a rapid review of the three papers relevant, namely: 1. Pierre Wack: "The Relevance of Societal Analyses to Strategic Planning in a Multi-National Company"; 2. Henri...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Roger Sargood

June 18, 1980

Social change and its implications for policy-making in France

I want to dwell here, focusing on the case of France and drawing upon observational data accumulated by the 3 SC system (COFREMCA System for Monitoring Socio-Cultural Change). I shall begin by attempting to describe, in very broad terms, recent...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Alain de Vulpian

Company: RISC S.A.

June 18, 1980

Spare time and playing of children

Systematic children research can show discrepancies regarding the children's world of spare time and play. In part, children want something quite different in their spare time from what they may do and what they really do in adaptation-to the...

Catalogue: Seminar 1980: Children And Young People

Author: Brigitte Melzer

June 15, 1980

Children of the sixties

The purpose of this paper is to examine the importance in research terms of a number of major social changes affecting children today. We use the family as the main area of focus to describe the implications of social change for our target group.

Catalogue: Seminar 1980: Children And Young People

Authors: Jacqui Adams, Wendy Mitchell

June 15, 1980

Public versus private opinion

The opportunities for research in the 1980s will be much affected by changes in society. In particular, by a clash between two powerful forces: the producer bureaucracy and the new individualism. It will be a clash of values and opinions and research...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Stephen King

June 15, 1979

How important is social research to the pharmaceutical industry?

It is the objective of this paper to explore the potential value of Social Research to the Pharmaceutical Industry. I do not intend to cover every aspect of research that could loosely be termed ’social’ research, rather, I will concentrate...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Authors: Hugh Robert Stammers, David Holmes

Company: KANTAR TNS Malaysia

June 15, 1979

Public versus private opinion

This paper suggests that there is a genuine difference between people's "private opinions" and their "public opinions"; but the requirements of media contests will force research methods to concentrate almost entirely on "public opinion". The danger...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Stephen King

June 15, 1979

Marketing research in the developing countries

The paper outlines various reasons for the increasing interest shown by the pharmaceutical industry in the 'developing' countries. Their population growth, coupled with substantial resources and disposable income, have caused many countries to...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Michael R. Pratt

February 1, 1979